5 ways to convert website visitors into leads
Tony Aponte
Hi…I'm your digital marketing coach
After running my own home improvement company for nearly 20 years, I have decided to hang up my hand tools and start helping home service providers using the right online tools to generate high-quality leads. It is my intent to provide you with content that you can use today for your business.
If you think that a constant and regular flow of visitors would be enough for your website, you are mistaken.
Good traffic does not translate into quality leads for your business. This is particularly relevant to you if you are a home service provider; your business will thrive only when it has enough paying customers and not just website visitors.
In this article, we cover 5 ways to convert website visitors into leads. These tips will allow you to attract prospects and turn them into repeat loyal customers.
Here are the 5 ways to consider when trying to convert visitors to customers.
Types of Website Visitors: Segregate Your Audience
When it comes to identifying the types of website visitors, they should be visitors who can be classified or segregated into different categories.
- Some visitors are homeowners who are returning for more engagement with you.
- Others are first-time potential customers who are casual but curious about what you have to offer.
- Finally, there are some who are opportunists who are looking only for deals and discounts.
Every visitor holds some level of promise to be a loyal customer. It is up to you to segment this audience into different categories of visitors. Based on that, you can use the appropriate marketing communication to convince each group for using your services.
Convert More Website Visitors with Landing Pages
When it comes to converting website visitors to leads, your marketing can help or work against you in your lead-generation efforts.
With your website traffic and conversion, your pitch of choice would be the website landing page that would draw in visitors.
To convert more website visitors, your landing pages need to be direct and concise in the messaging with a clear call to action. As a result, you will convert higher-quality leads.
But even longer landing pages with interesting explanations can do the trick in a less popular category of product or service. You should be able to choose the landing page that gives the best results in the quantity and quality of visitor traffic.
Convert Website Visitors Into Customers with Free Trials
Nothing works better than a free trial in inducing a visitor to engage actively with you. And since you are in the home improvement business, a free trial of your services will work wonders. As much as possible, look for ways to give free trials and demonstrations to your website visitors.
For example, if you have a cleaning service, try doing a free cleaning of the kitchen sink and countertops to show your process and how wonderful it looks after being cleaned.
There are two reasons why free trials are such powerful motivators:
They do not force homeowners into immediate commitments. They convince prospects about the quality of the services.
Remarket Your Services To Convert Website Visitors
OVERLOOK REMARKETING AT YOUR OWN PERIL!
This method is a great way to convert website visitors to leads. This involves sending personalized marketing communication to different segments of the target audience.
If a visitor has evaluated your services before, the ideal remarketing strategy would be to send this visitor a notification about offers on services that he had evaluated.
I am sure that you have visited a website such as Amazon and been browsing for something. Then you leave the site. You go to Facebook and low and behold, there is an ad for the exact same thing you were looking at.
That's remarketing at its best!
Remarketing depends largely on a suitable understanding of the browsing behavior of your prospects. So, you should know how to remarket your home improvement services to improve the conversion rate for your website visitors and casual surfers.
Use Email Campaigns To Convert Website Visitors Into Buyers
You can always use different email campaigns to turn website visitors into buyers.
For those, who are looking for deals and discounts, your marketing emails will focus on highlighting whatever freebies you can give to them.
On the other hand, if your visitors are genuinely interested but need time to decide, you can schedule your emails accordingly. It takes nearly 8 touches (emails) before they become paying customers.
You can send out reminders about your home repair services that a prospect must have been interested in. These reminders need to have a level of emotional appeal so as to convince a person to take a leap of faith in deciding.
Final Thoughts
The above 5 methods are guaranteed to help you convert website visitors into genuine and willing customers. It should be understood that each of these methods needs to be done in a systematic manner.
To understand how to apply these methods for effective and sustained website conversion into revenues, you can download this guide today and read up on each method in full detail.
By understanding these strategies, you can now bring about more revenue and sales from an existing and ever-expanding base of website visitors once they turn into your customers.
Have you made any of these mistakes with your marketing? How did you fix it?